Wired hat einen sehr schönen Artikel über meine Lieblingstrashfilmer von The Asylum und vor allem der Teil, in dem sie versuchen, den unbestreitbaren Erfolg der Filmschmiede solcher Perlen wie Transmorphers, Snakes on a Train oder Mega Shark vs. Giant Octopus zu erklären, klingt sehr schlüssig.
Probably the best explanation for the Asylum’s success is its exquisite timing. Multimillion-dollar marketing budgets create the hunger for a certain type of movie, and the Asylum can get something that satisfies this demand into the hands of home viewers at just the right moment. Thanks to advances in digital video equipment, the company can even make the product look, if not quite Weta-worthy, at least passable: It has never been easier to put a marginally convincing-looking pteranodon onscreen.
It helps that, over the past decade, megamovie filmmakers like Roland Emmerich (2012) and Michael Bay (Transformers) have made it easier for us to accept — and forgive — the sort of strident malarkey found in the Asylum’s films. Take away the effects budget and A-list stars, and most blockbusters are no less ridiculous than their Asylum counterpart. (Lest we forget: Bay’s first Transformers film centered on a pair of magical eyeglasses.)
The Asylum simply strips away all of the lofty ambitions found in a big-budget spectacle and boils down the hot-selling concept to its essence. If the movie is about robots, you get robots. If it promises dinosaurs, you get dinosaurs. “We don’t skimp on the genre,” Latt says. “When I talk to writers, I say, ‘OK, take a three-act structure. Write your first act, your second act, your third act — let’s develop it. Let’s get it good. Now take the first and the second act and throw them away. I only want to make act three. Because that’s when the drama happens.”
The result is a popcorn movie without pretensions — or hackneyed moralizing — which many genre fans appreciate. “I will go on record to say Transmorphers is better than Transformers 2,” says Kevin DeBolt, a 36-year-old Asylum fan from Chicago. “At least with Transmorphers, you know what you’re getting into when you start watching. “
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